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SMART
was founded to provide superior marketing solutions to small and
mid-sized arts organizations who would otherwise not have access to
the kind of experience
SMART
brings to each project.
We can work
with you on a single aspect of your marketing plan, or we can take a
leadership role in helping you re-envision and rejuvenate your
company's marketing. With expertise in all areas of marketing,
SMART
can assist your company with any of the following:
Subscription
Campaigns
Single Ticket
Campaigns
Group Sales
TeleServices
List Building,
Data Modeling and Analysis
Website Development
Media Buying
Research
Subscription Campaigns
Arts professionals have been
proclaiming the death of the subscription audience since the
subscription audience was born.
News flash -- it
ain't so!
The impulse to be a member of an arts enterprise is as strong as ever...
maybe even stronger due to current demographic circumstances.
But many smaller theaters simply aren't getting their share of the
subscription audience. They may be using outdated sales
techniques, or haven't developed an attention getting message.
Or they may simply think they can't afford an effective subscription
campaign.
SMART
can help! A veteran of more than 25 highly successful
subscription campaigns,
SMART
Principal Patricia Nicholson can work with you to grow your
subscription audience and increase your earned income while keeping
your cost-to-gross ratio low!
Single Ticket Campaigns
Your single ticket audience is
the backbone of your enterprise...it's your primary source for new
subscribers, and a patron's first step in becoming a true believer
in your work.
SMART
can help you maximize your single
ticket audience and turn one-time buyers into believers.
Group Sales
SMART's
experienced sales staff can launch a pro-active group sales campaign
that will fill your theater up -- fast!
TeleServices
SMART
can provide effective, low cost
subscription sales and telefunding campaigns for any size
organization. Visit the
TeleServices
page to find out more!
List Building, Data Modeling and
Analysis
Stretch your marketing dollars
by using your mailing list to full effect!
SMART
can help you segment, analyze and build your list so you can grow your
audience!
Website Development
Effective use of the internet
is the most powerful new tool we have.
SMART
can work with you to maximize the impact of your company's website
and increase online ticket sales.
Media Buying
SMART
offers nearly two decades of media buying experience in multiple
markets. Let us help you get the most from your media dollar
through strategic radio and television ad placement.
Research
Who are the people who look to
you for entertainment? And how can you find more of them?
SMART
can work with you to develop audience research programs to
better target your marketing dollars.
For information on how
SMART
can work with you to build a more
effective marketing program,
contact us today! |
