SMART -- Strategic Marketing for the Arts

When you engage SMART Marketing, you're not just getting a 'hired gun' agency to swoop in and help at the crunch time. You're getting a team of experienced marketing professionals who specialize in not-for-profit arts marketing. We'll never recommend a boilerplate program just because it worked elsewhere. We'll take the time to learn about your company so we can provide customized marketing solutions based on your company's needs.

SMART's Founder and Principal Patricia Nicholson is one of the most experienced arts marketers working today. She has been in the forefront of arts marketing for more than a quarter-century, and has experience across many disciplines and in many of this country's major markets.

When you look to SMART for marketing solutions, we'll become part of your team. We're committed to your company's success, and we'll never treat your work like just another product. We understand that marketing for an arts organization requires a careful balance of real-world marketing skills and a deep understanding of art and artists. Our mission is to assist you in building a viable financial platform on which your artists create their best work.

Email Patricia.